It's not just you — no one is posting on social media anymore

Wed, 08/30/2023 - 13:19

A white text bubble set against a brown background chomps a row of apps that are being threatened by groupchats from right to left--Be Real, Instagram and TikTok. — As people have run into the consequences of constant sharing, social media has become less social — and users are shifting to messaging apps and group chats.
Arantza Pena Popo

Group chats and messaging apps killed it

Tati Bruening, a 22-year-old content creator and photographer, just wants to share memes and post about cooking green beans. Every time she logs onto Instagram, however, her feed is swamped by a combination of perfectly curated photos and professionally created content.

"It's really bizarre to me that everyone's gone to this place in their mind that content has to be so curated," Bruening told us. "So curated that you can't show what you're cooking for dinner, because that's not cool enough."