Lionel Messi helped Apple TV+ beat its subscriber targets, Tim Cook says

• Lionel Messi joining Major League Soccer boosted Apple TV+ subscriber numbers, according to Tim Cook.
• The tech giant holds the US streaming rights for the competition.
• "The fact that Messi went to Inter Miami helped us out there a bit," Cook said Thursday.

Apple's streaming service is already feeling the benefit of soccer superstar Lionel Messi joining Major League Soccer, according to Tim Cook.

Cook said in a quarterly earnings call Thursday that Apple TV+ had beaten its subscriber targets over the three months ending July 1.