1421908540 Social Network - stock photo
Gen Z is online all the time, but they're getting more selective about which apps they use to share their content.
  • Threads is struggling to retain users, and X is losing popularity among some Gen Zers.
  • Two Gen Zers say social media is about building an online community with those who share your views.
  • One tech analyst predicted the lack of interest in Threads last month.

A social-networking site can only thrive if users continue to share and consume content, and some Gen Zers say there are particular features that make or break an app.