Photo of Sarah Adler in a black long sleeve shirt and glasses
Sarah Adler, the CEO and founder of Wave.
  • There are many ways to grow a small business.
  • Owners must gauge their tolerance for risk, as well as the business' impact on its users.
  • One CEO told Insider that leaders should first consider how much workload a company can take on.
  • This article is part of "Starting Up Your Small Business," a series exploring steps small-business owners can take when starting out, transitioning, or scaling up.

Contrary to popular belief, there's more than one way to successfully scale a small business.