an Apple store in Chengdu, Southwest China's Sichuan province
An Apple store in Chengdu, China.
  • Apple's iPhone 15 went on sale in around 40 countries on Friday.
  • Eager fans around the world have been lining up to get their hands on the latest model. 
  • The new phone has been seeing strong demand since it was initially unveiled on September 12.

Apple's new iPhone 15 arrived in around 40 countries on Friday, leading some eager fans to line up for hours to try and secure one of the devices.

The phone was initially unveiled at Apple's "Wonderlust" event on September 12 and has been available to preorder since September 15. The phone is on sale in countries including Australia, China, the US, the UK, and France.