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Tim Cook had bold visions for Apple. See which ones came true.

Thu, 04/23/2026 - 11:54

Tech Insider : Business, Technology

Tim Cook speaking during a presentation in front of cursive — The prominence of augmented reality and tablets were among Tim Cook's predictions during his leadership at Apple.
John Gress Media Inc/Shutterstock

Tech, Strategy, apple, tim-cook, apple-watch, apple-tv

NFL legend and investor says Apple's new CEO should follow the advice Steve Jobs once gave Tim Cook

Thu, 04/23/2026 - 05:44

Tech Insider : Business

Fran Tarkenton — Fran Tarkenton is an NFL Hall-of-Fame quarterback.
Chip Somodevilla/Getty Images

Tech, fran-tarkenton, steve-jobs, apple, tim-cook, apple-ceo-tim-cook

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Wed, 04/22/2026 - 07:40

Tech Insider : Business, Style

John Ternus — Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.
Bloomberg/Getty Images

Advertising, Tech, Media, apple, tim-cook, cmo-insider-news, cmo-insider

New Apple CEO John Ternus is inheriting a pressure cooker

Wed, 04/22/2026 - 05:46

Tech Insider : Politics, Business, Technology

New Apple CEO John Ternus — New Apple CEO John Ternus.
Bloomberg/Getty Images

Tech, Strategy, apple, john-ternus, tim-cook, iPhone, AI

The phone call that turned Donald Trump into a Tim Cook fan

Tue, 04/21/2026 - 16:57

Tech Insider : Business, Politics

Tim Cook and Donald Trump at an Apple manufacturing plant in Texas, 2019 — When Donald Trump said an Apple manufacturing plant had been built in Texas because of him, Apple CEO Tim Cook didn't correct him.
MANDEL NGAN/AFP via Getty Images

Tech, Policy, apple, tim-cook, donald-trump, Tariffs, white-house

Tim Cook, thank you for making me fall in love with my phone

Tue, 04/21/2026 - 14:52

Tech Insider : Business, Technology

Tim Cook holds an iPhone. — Tim Cook: Thank you for your service.
Justin Sullivan/Getty Images

Tech, apple, tim-cook, wwdc, iPhone, macbook

Apple's CEO change has analysts wondering about its future in Hollywood

Tue, 04/21/2026 - 13:31

Tech Insider : Business, Sports

Severance Apple TV — Shows like "Severance" have helped Apple TV grow, though it's unclear how big the streamer is.
Apple

Media, limited-synd, Media, Analysis, apple, apple-tv, apple-tv-plus

Outgoing Apple CEO Tim Cook's daily routine starts before 5 a.m., a time of the day he can 'control the most'

Tue, 04/21/2026 - 10:41

Tech Insider : Business, Style, Technology

Tim Cook smiling. — Apple CEO Tim Cook wakes up early and starts his day by sifting through hundreds of emails.
Andrew Burton / Getty Images

Tech, Careers, Features, tim-cook, apple, daily-routine, business-visual-features

The 10 best memes we've seen about Tim Cook stepping down as Apple CEO

Tue, 04/21/2026 - 08:41

Tech Insider : Business

Apple CEO Tim Cook laughing — Tim Cook is on his way out, and the memes are rolling in.
Bloomberg/Getty Images

Tech, apple, tim-cook, john-ternus

Trump praises 'Tim Apple' in a nod to his infamous 2019 name slip-up

Tue, 04/21/2026 - 08:09

Tech Insider : Politics, Politics, Business

President Trump and Apple CEO Tim Cook at the World Economic Forum (WEF) Annual Meeting in January 2026 in Davos, Switzerland — Trump revisited his viral "Tim Apple" moment while praising Cook in a Truth Social post.
Chip Somodevilla/Getty Images

politics, politics, Tech, Trump, tim-cook, apple, trending-uk

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