Arif Qazi / Insider
- Some young couples are now using TikTok to help plan their weddings and find original ideas.
- Traditions like the bouquet toss, favors, and matching bridesmaid dresses are out.
- The wedding industry is beginning to see the fallout of this shift away from tradition.
Editor's Note: This story was originally published in May 2023. A bankruptcy judge approved David's Bridal sale to Cion Investment Corp. in July, in a move that's expected to keep about two-thirds of the chain's stores open.
Ashley Klimper has been spending a couple hours a week on TikTok to help plan her wedding.