Tech Insider
Apple iPhone 15 on display
The iPhone 15 was launched at an Apple event on September 12.

Justin Sullivan/Getty Images

  • Apple launched its latest iPhone on Tuesday, and touted a new coloring technique.
  • But fans are complaining that the color schemes of the new phones are bland and boring.
  • The iPhone 15 range has fewer colors than previous generations, with red, yellow and purple being ditched.

It's only been a few days since Apple unveiled the new iPhone 15, but fans have been calling it "disappointing" and "underwhelming" – and they're unhappy about the lack of color options too.

"Is it worth it for the new iPhone Pro Max? The colors are all the same," said one fan in a post on X, formerly Twitter. "How do iPhone colors get lighter every year?" said another user, describing the new lineup as "boring."

"If you want gray, light gray, dark gray, and light gray again, Apple has the phone for you!" read a post on X from Ian Zelbo. A reply featured an image of Apple CEO Tim Cook and the caption "Fifty Shades of Grey."

Apple's made a big deal about the colors this year after adopting a new manufacturing process that infuses color directly into the back glass of the phone.

It claims the iPhone 15 is the first smartphone to use this method, and it featured prominently in Tuesday's launch event.

Iphone 15 colors
The color options for the base iPhone 15 are black, blue, green, yellow, and pink.

Apple

The standard iPhone 15 comes in black, and pastel shades of blue, green, yellow, and pink.

The iPhone 15 Pro and iPhone 15 Pro max only come in black titanium, white titanium, blue titanium, and natural titanium. Last year's gold option for the pro range has been removed.

The 15 Pros are the first iPhones to be made out of titanium, which has made them lighter and influenced the switch to more muted color options.

Iphone 15 pro colors
The iPhone 15 Pro and Pro Max comes in black, white, blue, and natural titanium.

Apple

Previous generations of iPhones gave customers a far greater array of colors to choose from. The iPhone 14 launched with red and purple variants, and Apple added a yellow version earlier this year.

Apple's iPhone 14 and iPhone 14 plus color range, including a new yellow shade.
The iPhone 14 range came in some vibrant colors.

Apple

The iPhone 15 goes on sale September 22 and costs between $799 and $1,199.

Apple did not immediately respond to a request for comment from Insider, made outside normal working hours.

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iPhone 15's 'boring' colors branded '50 shades of grey' by Apple fans