Russian right wing blogger, Roman Antonovsky
Russian blogger Roman Antonovsky.
  • Russian influencers are profiting from their war posts, a BBC investigation found.
  • They say they can make big returns from advertising revenue with posts on Telegram.
  • Some bloggers are also using the platform to criticize Russian military mistakes.

Pro-Russian war bloggers are making big returns from advertising revenue by posting content on the Russia-Ukraine conflict, an investigation by BBC News found.

The "Z bloggers" spend their days sharing videos on Telegram of everything from drone strikes to cryptocurrency adverts, and many businesses are attempting to cash in on the market by targeting the bloggers' rapidly increasing audiences, per the report.