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- Today's consumers expect a seamless experience whether they're shopping online, in person, or a combination of both.
- To attract and retain customers, merchants need to prioritize affordability and convenience by providing a seamless payment experience across channels.
- Hear from industry leaders as they discuss actionable ways to improve omnichannel payments.
- Register now for the virtual event sponsored by PayPal.
A shopper decides it's time to purchase a new pair of jeans. She finds a product online and orders it. Upon arriving at the brick-and-mortar store, the customer tries on a pair of shoes and wants to add it to her order. The cashier rings her up and accesses her original order, adding the shoes to the purchase. A few days later, as she's enjoying her newly purchased outfit, she receives a coupon via email as a reward for being a first-time customer.
This is an example of the type of seamless, omnichannel checkout experience today's consumers look for in the brands they shop with. These modern shoppers expect convenience, great prices, and the same level of service and security whether they're shopping online or in a store. And the bigger the merchant, the greater the consumer's expectations. It's up to merchants to prioritize streamlining the customer experience, making it easy for shoppers to find what they're looking for via connected digital and in-person platforms. That means having a strong omnichannel platform and consistent presence across channels.
On October 24, PayPal is sponsoring a virtual event, "How Seamless Omnichannel Payments Drive Sales." The discussion will feature Adam Kronengold, chief digital officer at Authentic Brands Group, which has dozens of companies in its portfolio like Nine West, Lucky Brand, and Volcom. It will also include Cindy Turner, vice president and general manager at PayPal Braintree. Julie Fergerson, the CEO, cofounder, and director emeritus of the Merchant Risk Council, will moderate the conversation.
This webinar will provide insight into the evolution of omnichannel shopping, consumer values and purchasing motivations, and how to get analytics that provide a comprehensive view of customer shopping behavior across and between channels.
Hear from industry leaders as they discuss real-life examples of businesses adapting payment methods to increase sales and explore actionable ways to drive business growth and evolve with the future of retail.
Moderator: Julie Fergerson, CEO, cofounder, and director emeritus of the Merchant Risk Council
Speakers include:
Adam Kronengold, chief digital officer at Authentic Brands Group
Cindy Turner, vice president and general manager at PayPal Braintree
Full event details: "How Seamless Omnichannel Payments Drive Sales," Tuesday, October 24, 2023, 12 p.m ET, Registration (above) is free.
Advertisement Feature: This article is sponsored by PayPal, and its content has been created in collaboration with Insider Studios.
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[The content of this article is provided for informational purposes only. It has been prepared without taking into account your objectives, financial situation, or needs. Please obtain your own independent tax, financial, and legal advice before making any business decisions.]