The online world has never been more saturated with brands selling products. And with consumers making purchasing decisions across multiple touchpoints, advertisers need to meet them across the entire marketing funnel to really drive impact and significant business results.
By Ganesh Bukka, Vice President & Global Head, Industry 4.0, Hitachi Digital Services
By Allison McLellan, Indeed senior content writer, employer content marketing
By Premkumar Balasubramanian, senior vice president, chief technical officer, Hitachi Digital Services