A running store in Paris invited people to steal its products — if they could outrun one of France's fastest sprinters disguised as a security guard

• For one day in September, a Paris running boutique let people try to steal from it.
• There was catch though: they had to outrun one of the fastest sprinters in France.
• The promotion flipped the script on a problem retailers are grappling with in the US.

A French running store offered a five-finger discount for one day last month. There was a catch, though. Shoppers had to be quicker than that day's security guard.

When the doors opened at Distance's Paris boutique on September 13, shoppers saw shoes and apparel tagged with "ROB IT TO GET IT." Store managers also informed shoppers they could keep whatever they could get away with.