A guest wears gold large earrings, a gold large chain necklace, a white cropped t-shirt with yellow large fluffy fringes long sleeves, a dark green sleeveless puffer jacket, a high waist felt midi tube skirt, an orange suede and brown leather handbag, outside Louis Vuitton, during Paris Fashion Week January 2022
A Piper Sandler analyst said that Starbucks' brand equity was "relevant social currency."
  • American teens have an enduring love for Starbucks. 
  • The coffee chain has consistently ranked high in a semiannual survey of teens' favorite brands. 
  • It offers four things that teens love: a place to hang, cold coffee, customization, and mobile ordering.

American teens can't get enough of Starbucks.