A tennis center owner in Santa Monica changed his entire business to capitalize on the pickleball surge in America. It was a 'huge risk' but his revenue numbers have doubled and his court has never been busier.

• Former collegiate coach Jon Neeter bought a tennis center in Santa Monica, CA for $40,000 in 2010.
• He ran a successful tennis business for years, barely survived the pandemic, and then pivoted to pickleball.
• He converted his single tennis court into four pickleball courts and business is booming.

You can find a little bit of everything on Wilshire Boulevard, one of Los Angeles' longest and most prominent streets: apartment towers and office buildings; trendy restaurants and fast food; theaters and museums.