Mei Liao, Molly Moss, and Rob McGinnis
- Tinned fish is going viral on TikTok, with videos tagged with #sardines, #tinnedfish, and #tinnedfishtok racking up millions of views.
- The TikTok creators behind the trend say its viral appeal isn't just because of affordability.
- With premium cans going up to $50 each, these creators say that tinned fish is being unfairly dismissed.
TikTok has spawned several unusually specific food niches, from flavored water to butter boards. And one such niche — tinned fish — has taken off in a big way.