Stephen Mack
- Building a personal brand as a founder can help your company appear more trustworthy.
- Choose topics to share or discuss that you're passionate about and that support business goals.
- Don't be afraid to share aspects of your life that relate to your leadership style or values.
- This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020.