Tech Insider
composite image of the author and inside Ulta store
I visited Sephora and Ulta to find out why Gen Z prefers to shop at the two beauty stores.

Jennifer Ortakales Dawkins/Insider

  • Sephora is the top beauty store among Gen Z teens. 
  • Ulta follows close behind at number two. 
  • I visited both stores to see how they compare.

Among the stores Gen Z shops the most, Sephora and Ulta are neck-and-neck for the top beauty stores.

Tags
Retail, Sephora, Ulta, store-tours, Makeup, salon, Reviews, review
Source
I shopped Sephora and Ulta to compare selection and experience. There was a cle…