Misleading TikTok posts are going viral and driving backlash against brands. They're part of a gift card scheme.

Tech Insider : Business, Style
Sephora storefront
Sephora and Ulta have been the targets of marketing ploys on TikTok.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

AI is changing the way we shop. Here's how retailers from Walmart to Sephora are experimenting with it.

Tech Insider : Business, Technology
Sephora sign
Sephora uses AI to recommend skincare products.

Smith Collection/Gado/Getty Images

A K-beauty turf war is brewing in the US

Tech Insider : Business, Environment
A woman shops at an Olive Young store in Seoul, South Korea, April 28, 2025.
There's a territorial war for K-Beauty brewing in the US.

Kim Hong-Ji/REUTERS

I was an executive assistant to the CEOs of Sephora and Twitch. Here are the 4 lessons my front row seat to power taught me.

Tech Insider : Business
headshot of a woman outside in front of a tree
Ebony Belhumeur.

Courtesy of Ebony Belhumeur

Kohl's vows 'aggressive action' to reverse sliding sales following a 'frankly disappointing' quarter

Tech Insider : Business
A sign hangs above the entrance of a Kohl's store in March, 2023 in Lincolnwood, Illinois.
Kohl's has Sephora outlets in more than 1,000 stores.

Scott Olson/Getty Images

I worked at Sephora for 11 years. Here are my absolute favorite beauty products of all time.

Tech Insider
The writer wears a Sephora uniform and bright-red lipstick and stands in front of a skincare studio station at Sephora
I worked at Sephora for 11 years.

Nora Candreva

I worked at Sephora for over 4 years. Here are 5 products I swear are worth the high price tag.

Tech Insider
A pink lipstick in gold packaging sitting next to a pink box in front of a gold background
I've found a few products worth the splurge while working at Sephora.

Emma Freece

Billionaire LVMH CEO Bernard Arnault is the richest man outside America. Here are 23 of his luxury conglomerate's iconic brands.

Tech Insider
FILE PHOTO: LVMH Chief Executive Bernard Arnault announces the group's 2019 results in Paris, France, Jan. 28, 2020. REUTERS/Christian Hartmann/File Photo
Bernard Arnault is the world's third-richest person.

Reuters

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

Tech Insider : Economy
Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

Mariya Borisova/Getty Images

I've been a makeup artist for 7 years. Here are 9 products I get from Sephora for under $25.

Tech Insider
A hand holds a glass tube with concealer in it and a metal cap in front of a white wall
I get plenty of great products at Sephora for under $25.

Morewa Osawaru

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