8 scents everyone needs in their perfume collection, according to a former fragrance consultant

Tech Insider
rows of perfume bottles in a shop
I sold perfume at Ulta for two years.

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Frustrated Sephora workers say their makeup freebies and hours are drying up

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Unhappy Sephora Workers
Current and former employees said workers are fed up with Sephora's recent changes.

Izusek/Getty Images, Westend61/ Getty Images, Iryna Veklich/Getty Images, Abanti Chowdhury/BI

I shopped Sephora and Ulta to compare selection and experience. There was a clear winner in each category.

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composite image of the author and inside Ulta store
I visited Sephora and Ulta to find out why Gen Z prefers to shop at the two beauty stores.

Jennifer Ortakales Dawkins/Insider

The rise and fall of Birchbox, the once-buzzy startup that was sold off twice in 2 years and has recently resumed shipping boxes

Tech Insider
birchbox retail store CHICAGO, IL - DECEMBER 11: Guests celebrate the arrival of the Birchbox retail experience at Walgreens in Chicago (410 N. Michigan Ave.) on December 11, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images for Walgreens)
Birchbox was acquired 10 years after launch for just $45 million.

Daniel Boczarski/Getty Images

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