I went to Logan Paul and KSI's Prime pop-up, where everything was gold and fans lined up down the block to try to win a $500,000 bottle

Mon, 11/13/2023 - 12:21

KSI poses for photographers as he opens the PRIME pop-up store on Piccadilly Circus in London Friday, Nov. 10, 2023. — YouTuber KSI at the opening of the Prime store in London on Friday, November 10.
Vianney Le Caer/Invision/AP

Prime, YouTubers KSI and Logan Paul's electrolyte drink, has become a status symbol for young people.
To celebrate the sale of its billionth bottle, Prime opened two limited stores in London and NYC.
The stores was gold themed, and included the chance to win a $500,000 gold Prime bottle.

It's a Prime world, and we're just living in it.

The Prime beverage, which comes in a "hydration" version and an "energy" version, has become a cult drink among young fans of YouTube megastars Logan Paul and KSI since its launch in early 2022.