Instacart says most of its retailers charge more through its app than in stores, confirming what gig workers and shoppers have suspected for years

• Just 425 of the 1,400 retailers that sell through Instacart charge the same prices in-store and on the app.
• Instacart CEO Fidji Simo said Wednesday that the company encourages retailers to stick to in-store prices.
• Some customers don't realize that the markups even exist, Instacart shoppers have told Insider.

Just under one-third of the retailers you can order from through Instacart charge the same for their products through the delivery service as they do in their stores, Instacart's CEO said Wednesday.