- Apple TV+ is buying new shows and movies, even as Hollywood's peak TV spending binge winds down.
- Leaked talent agency documents and industry insiders reveal what new shows Apple wants.
- On the wish list: "female-forward" films, reality TV with "premium sheen," and a version of "A Quiet Place."
Apple TV+ is a small but influential player in the streaming wars. It captures an estimated 11% of the ad-free streaming market, in third place after Netflix and Disney+, and spent an estimated $7 billion on content this year, per MoffettNathanson, half of Netflix's outlay.