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Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Mon, 10/13/2025 - 16:36

Tech Insider : Business

F1 movie — Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.
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Apple TV+ hikes prices 30% despite competition from free services heating up

Thu, 08/21/2025 - 11:54

Tech Insider : Business

A scene from Severance on Apple TV Plus — Severance is buzzy hit for Apple TV Plus. But it's not nearly as popular as other streaming hits.
Apple

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The fictional Kool-Aid movie in Apple's new satire isn't that far from reality

Tue, 04/15/2025 - 10:20

Tech Insider : Business

Seth Rogen stars in Apple TV+'s — Seth Rogen plays an embattled film exec in Apple TV+'s "The Studio."
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9 movies and shows to watch this weekend, from a Ryan Gosling action-comedy to the new season of 'Only Murders in the Building'

Fri, 08/30/2024 - 07:36

Tech Insider

TV with Ryan Gosling from Fall Guy in it — Getty Images; iStock; Natalie Ammari/BI

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The 7 best things to stream this weekend, from a Netflix comedy about the bubonic plague to the first Olympic events

Fri, 07/26/2024 - 15:19

Tech Insider

A TV with an image from The Decameron in it — Giulia Parmigiani/Netflix; Natalie Ammari/BI

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Apple quietly admits it's paying too much to run its streaming service

Mon, 07/22/2024 - 11:58

Tech Insider

Jason Sudeikis in Apple's "Ted Lasso," which is one of the streamer's breakout hits. It doesn't have many.
Beth Dubber/Apple

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The 7 best things to stream this weekend, from a Godzilla movie to the long-awaited 'Beverly Hills Cop' sequel

Fri, 07/05/2024 - 11:32

Tech Insider

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Bill Gates included a British spy thriller in his 2024 summer book and TV round-up. Here's the full list.

Fri, 05/24/2024 - 07:01

Tech Insider

Bill Gates in May 2024.
Sean Gallup/Getty Images

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What Comcast's new Netflix, Peacock, Apple TV+ streaming bundle tells you about the industry's economics

Tue, 05/21/2024 - 15:06

Tech Insider

Michael Burrell/Getty, Tyler Le/BI

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College student streaming deals: Check out discounts from Amazon, Hulu, Apple, and more

Mon, 05/06/2024 - 15:20

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Watching TV in the dark — DragonImages/Getty Images

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