A simple way to fix search: Bright pink ads

• There's a lot of angst these days about the declining quality of online search.
• The steady encroachment of poorly labeled ads into search results is a major part of the problem.
• One simple solution: Require all Search ads to be bright pink.

Mary Engle subscribes to Blue Apron and occasionally logs on to update her meal kit order.

Engle does what most of us do: She Googles "Blue Apron" and then clicks on a link to visit the company's website.

From this point, her experience diverges from the rest of us. That's because Engle spent almost 20 years as associate director of advertising practices at the Federal Trade Commission.