OpenAI is building a new kind of ad machine. Early data suggests Google should worry.

Tech Insider : Business
OpenAI CEO Sam Altman arrives at the 12th Annual Breakthrough Prize Ceremony 2026 held at the Barker Hangar on April 18, 2026 in Santa Monica, Los Angeles.
OpenAI CEO Sam Altman at the Breakthrough Prize in LA.

Xavier Collin/Image Press Agency/NurPhoto/Reuters

OpenAI could generate $25 billion in annual ad revenue by 2030, and that should worry Google, top tech analyst says

Tech Insider : Business
Sam Altman standing on stage at DevDay, wearing a blue shirt and jeans.
Sam Altman

BENJAMIN LEGENDRE/AFP via Getty Images

OpenAI's Code Red: Protect the loop, delay the loot

Tech Insider : Business
OpenAI CEO Sam Altman attends a State Banquet at Windsor Castle, in Windsor, Britain, on September 17, 2025, during the second State Visit of US President Donald Trump.
OpenAI CEO Sam Altman attends a State Banquet in Britain

Andrew Caballero-Reynolds/via REUTERS

A CMO tried Google's AI tools and stopped using many of them

Tech Insider
google ai on a computer with scribbles and glitches on a red background.

Google; Getty Images; Chelsea Jia Feng/BI

A simple way to fix search: Bright pink ads

Tech Insider
Google Logos in a pink color palette

Google, Tyler Le/Insider

The SEO world is up in arms after a story said they're 'ruining the internet.' Here's the spicy drama.

Tech Insider
An image of a Google search page
Did SEO practitioners ruin the internet? A story in The Verge has some SEO'ers up in arms after a spicy headline suggested they might be responsible for an increasingly poor Google Search experience.

Anadolu Agency/Getty Images

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