An Aspen resort is fed up with a brand for using its grounds for a photo shoot and is now taking it to court

• A 75-year-old Aspen ski resort group has sued London-based skiwear brand Perfect Moment.
• It claims the brand posted pictures of influencers on its resort property to "appropriate" its reputation.
• The resort also wants Perfect Moment to stop selling items emblazoned with images of its property.

A long-running Aspen ski resort group has sued a luxury fashion brand called Perfect Moment for allegedly misleading customers into thinking the two companies are related, which includes posting photos of influencers on resort property on its social media channels.