Elon Musk's X is seeing an exodus of ad dollars — and LinkedIn is picking up some of that revenue

Fri, 12/29/2023 - 11:17

LinkedIn laid off over 600 staffers on Monday. — As X becomes less attractive, LinkedIn is seeing in influx of brands competing for digital advertising space.
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Demand for digital advertising on LinkedIn is rising as brands leave X.
LinkedIn saw a 10% jump in US ad revenue from 2022 to 2023, according to Insider Intelligence.
Meantime, X's US ad revenue dropped more than 50% this year, per Insider Intelligence.

Professional networking platform LinkedIn is seeing a surge in demand for digital advertising space from brands — especially those looking to part ways with Elon Musk's X. And it's helping the company charge more.