Getty Images; Alyssa Powell/Insider
When Ella Lin was in middle school, her clothes had to be name brands or they were "uncool." Now that she's in college, she and her friends proudly buy dupes of trendy brands.
"We go shopping a lot at the mall, and then we'll find something really cute. Then we look at the price tag and then we'll be like, 'Oh, we should find a dupe for that,'" she told Business Insider.