Tim Cook
Under Tim Cook, Apple has faced several challenges from rivals and smaller companies.
  • It takes a brave CEO to stand up to Apple.
  • The company is arguably the most powerful tech firm in the world.
  • But a recent loss for the company shows that sometimes the little guy can take on Apple and win.

It's not easy taking on a company as shrewd and muscular as Apple.

For one, the market values the Cupertino giant at $3 trillion, making it the biggest corporation on the planet. By next year, it could be up to $4 trillion, one analyst estimated this week.