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- Cox Media Group wrote about "Active Listening" in a recent blog post to help with targeted ads.
- It claimed to be able to use smart devices to listen in on conversations and advertise based on what is heard.
- It's unclear whether this is something that is actually happening, and the company has since deleted the page.
It sounds like something you'd hear from your paranoid friend: your devices are listening to you so that companies can market items to you based on your conversations.
Except that's exactly what a marketing company is bragging about, a new report from 404 Media reveals.