The North Face pulled off a hilarious, spectacular marketing stunt by flying a disgruntled customer up a mountain and gifting her a new jacket after hers let the rain in on a hike

• Popular apparel brand The North Face posted a crazy marketing stunt on TikTok recently. 
• In a video, they delivered a rain jacket to a woman at the top of a mountain in New Zealand via helicopter. 
• The woman had complained in a viral TikTok that her waterproof jacket got soaked in the rain. 

The North Face pulled an elaborate marketing stunt on TikTok and delivered some rain gear via helicopter to a woman in New Zealand, whose complaint about the brand went viral on the platform.