Duolingo is mean, whiny, and annoying. Gen Z loves it.

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Illustration of the Duolino bird with hand tattoos.

Alvarao Dominguez for BI

Seeking nominations for the rising stars of brand marketing

Tech Insider
Headshots of Liz Mella, Palak Kapadia, Rogelio Magaña, and Katie Wong on a blue background
From left to right: Liz Mella, Palak Kapadia, Rogelio Magaña, and Katie Wong

Farmer's Fridge; Rohan Manvatkar; Instacart; General Mills; Marianne Ayala/Insider

The North Face pulled off a hilarious, spectacular marketing stunt by flying a disgruntled customer up a mountain and gifting her a new jacket after hers let the rain in on a hike

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The North Face delivered a jacket to a woman by helicopter.
The North Face delivered a jacket to a woman by helicopter.

The North Face/TikTok

Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences

Tech Insider : Technology
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Cofounders of a grassroots tequila company share how storytelling earned them loyal and engaged customers

Tech Insider
Headshot of Carlos Soto wearing a black long-sleeve shirt with his arms crossed, in front of a gray wall.
Carlos Soto, a cofounder of Nosotros Tequila & Mezcal.

Nosotros Tequila & Mezcal

SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising

Tech Insider
person using credit to make a purchase on a laptop

Xavier Lorenzo/Getty Images

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