The rise, fall, and return of adtech pioneer MediaMath

• The adtech pioneer MediaMath filed for bankruptcy in 2023.
• It was a stunning fall from grace for one of the best-known early adtech companies.
• Business Insider closely chronicled its rise, fall, and planned return.

In 2023, MediaMath, one of the best-known adtech pioneers, shocked the advertising world when it filed for Chapter 11 bankruptcy and immediately ceased operations.

Business Insider closely covered the story of MediaMath, which, under new ownership, is setting itself up for what could be a remarkable return. Get up to speed: