A $9 bottle of wine is going viral on X because its name is 'Josh'

Sat, 01/13/2024 - 05:45

A selection of bottles of wine from Josh Cellars, including red, white, and roses, sits on a wooden-top table with two glasses of red wine and a corkscrew. In the background, a black-and-white photo of Josh, Joseph Carr's father, hangs on a wooden wall. — Josh Cellars's red wine has gotten attention on X, formerly Twitter.
Josh Cellars

Wine from Josh Cellars is going viral on X, formerly Twitter.
The wine costs as little as $9 a bottle and has the name "Josh" written in fancy script on its label.
California vinter Joseph Carr named the line of wines after his father.

Look out, Barefoot and Yellow Tail: There's a new name in the affordable wine world. It's "Josh."

Wine drinkers have been posting bottles from Josh Cellars on X, formerly known as Twitter, over the past week. Most focus on the brand's Cabernet Sauvignon or Merlot, each of which features the name "Josh" in flowing script on their labels.