Adidas' CEO says he gave his cell number to 60,000 employees and was slammed with 200 messages a week, report says

• The CEO of Adidas, Bjørn Gulden, gave his cell number to 60,000 of his employees.
• Gulden said he did it in an effort to be more transparent.
• "Some people think I'm crazy," Gulden told The Wall Street Journal.

Adidas' CEO Bjørn Gulden shared his cellphone number with 60,000 employees at a town hall meeting in an effort to boost transparency at the firm, The Wall Street Journal reported.

Adidas had been in the midst of a tricky period when Gulden, a former professional soccer player, took the helm in January 2023.