Courtesy of Melanie Dunea
Bobbi Brown is standing outside her home in Montclair, New Jersey — a picturesque, artsy suburb less than an hour away from New York. It's Halloween night in 2017, and instead of candy, she's passing out lip glosses to her neighbors.
"Our friend Yogi Berra, the baseball player, used to live in Montclair, and he gave out signed baseball cards on Halloween. Someone else worked for Scholastic and gave out children's books," she told Business Insider.
"So my husband, one Halloween, when girls came to the door, said, 'Do you have any lip glosses?' And I'm like, 'I do.' And he says, 'Go get some.' So I started giving them out," she continued. "It became a thing."