How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US

• Stanley's 40-ounce Quencher tumblers are the current must-have accessory among TikTokers and middle schoolers.
• The brand has been around for over a century, but in recent years it's reached a new market: women.
• Stanley was the star of #WaterTok and has collaborated with brands like Target and Starbucks.

Stanley cups are everywhere. They've been called "adult sippy cups," the modern version of Beanie Babies, and become a middle-school status symbol.