A $175 hoodie that says 'Fear of God' across the chest could make your tween the coolest kid in school

Tech Insider : Style, Business
Ja Rule wears an Essentials Fear of God hoodie.
A Fear of God Essentials hoodie in white.

JOCE/Bauer-Griffin/Getty Images

Sam Altman, your millennial is showing

Tech Insider : Business
Sam Altman, chief executive officer of OpenAI Inc., during BlackRock's 2026 Infrastructure Summit in Washington, DC, US, on Wednesday, March 11, 2026.
OpenAI CEO Sam Altman posted on X using Gen Alpha internet slang, and it didn't really land.

Bloomberg/Getty Images

Adopting the slang of my Gen Alpha kids took me from being an outsider to someone who is in on the joke

Tech Insider : Business
A mother and child walk together in a courtyard.
The author said her three kids (not shown) were all using Gen Alpha lingo when they spoke. She decided to join in so she could connect with them.

Maskot/Getty Images

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Tech Insider : Business, Sports, Style
Pocket.watch promotional image
Pocket.watch, which made a name for itself in kids entertainment, wants to be known for teen content as well.

Pocket.watch

My kid called me cringe. I need to decide if that's his problem or mine.

Tech Insider : Business, Style
The author sits on a front step of her house with one of her sons.
The author, shown with one of her sons, admitted that after some reflection, she

Courtesy of Alexandra Frost.

I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

Tech Insider : Style, Business
People shop the Roller Rabbit x Target collaboration line.
The Roller Rabbit collection at a Target store in New Jersey.

Amanda Krause/Business Insider

Merriam-Webster just released its word of the year. 2025 words of the year say a lot about the AI world users can't quit

Tech Insider : Business
Young businesswoman designer feeling exhausted while working on desktop computer in the office.
2025's words of the year reflect a generation frustrated with job prospects, AI, and online culture.

Pekic/Getty Images

I went shopping at Claire's to see why the jewelry chain is facing bankruptcy and closing stores

Tech Insider : Business, Style
Claire's storefront
Claire's is selling its North American business.

Jordan Hart/Business Insider

A legendary economist says Gen Z will have to 'work a lot harder' to survive the AI era — and may end up poorer than their parents

Tech Insider : Business, Crypto
Gary Shilling
Gary Shilling.

A. Gary Shilling & Co.

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Tech Insider : Business, Economy
Young shoppers
Gen Alpha shoppers are seeking IRL experiences.

Fly View Productions/Getty Images

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