This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Tech Insider : Business, Sports, Style
Pocket.watch promotional image
Pocket.watch, which made a name for itself in kids entertainment, wants to be known for teen content as well.

Pocket.watch

My kid called me cringe. I need to decide if that's his problem or mine.

Tech Insider : Business, Style
The author sits on a front step of her house with one of her sons.
The author, shown with one of her sons, admitted that after some reflection, she

Courtesy of Alexandra Frost.

I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

Tech Insider : Style, Business
People shop the Roller Rabbit x Target collaboration line.
The Roller Rabbit collection at a Target store in New Jersey.

Amanda Krause/Business Insider

Merriam-Webster just released its word of the year. 2025 words of the year say a lot about the AI world users can't quit

Tech Insider : Business
Young businesswoman designer feeling exhausted while working on desktop computer in the office.
2025's words of the year reflect a generation frustrated with job prospects, AI, and online culture.

Pekic/Getty Images

I went shopping at Claire's to see why the jewelry chain is facing bankruptcy and closing stores

Tech Insider : Business, Style
Claire's storefront
Claire's is selling its North American business.

Jordan Hart/Business Insider

A legendary economist says Gen Z will have to 'work a lot harder' to survive the AI era — and may end up poorer than their parents

Tech Insider : Business, Crypto
Gary Shilling
Gary Shilling.

A. Gary Shilling & Co.

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Tech Insider : Business, Economy
Young shoppers
Gen Alpha shoppers are seeking IRL experiences.

Fly View Productions/Getty Images

The fashion trends teens say are going out of style

Tech Insider : Business, Style
Crocs display
Crocs aren't as hot as they were a few years ago.

CFOTO/CFOTO/Future Publishing via Getty Images

Gen Alpha loves a photo dump — and a social media startup is looking to capitalize

Tech Insider : Business, Style
Rollcall Locket assets
Locket is launching Rollcall, a new photo dump feature, on its app in October.

Locket

Gen Alpha is no longer the youngest generation — Gen Beta has arrived

Tech Insider : Business, Climate Crisis, Technology
gen alpha girl looking at iphone
Gen Alpha members are occasionally nicknamed "iPad kids" due to their perceived reliance on tech.

Elena Popova/Getty Images

Subscribe to gen-alpha