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- Google is pressing ahead with its plan to remove third-party cookies from Chrome.
- Industry experts aren't convinced Google will meet its self-declared 2024 deadline to kill cookies.
- Get caught up on the last 12 months of Google's cookie saga.
Google on Thursday began to test what the web will look like without third-party tracking cookies for 1% of Chrome browser users, around 30 million people, its latest step towards getting rid of the technology altogether.
By the end of this year, Google intends to end support for cookies in Chrome and replace them with alternative technologies that still allow advertising to work on the web, but in a way that's more privacy conscious toward consumers.