Instacart wants to turn grocery shopping into 'Pokémon GO' to get you to buy more using smart carts

Sat, 01/27/2024 - 05:37

The screen of an Instacart Caper cart shows cleaning products that a customer can purchase, as well as two items already in the customer's cart. A smartphone sits in a holder to the left of the screen. — Instacart

Instacart is trying to gamify grocery shopping with its Caper smart carts, an executive said.
The carts, which contain touchscreens, can display games that encourage customers to buy more, Retail Dive reported.
"Ultimately, where we want to take it is Pokémon GO," the executive said.

Instacart is trying to get you to buy more at the grocery store when you use one of its screen-equipped shopping carts — by turning shopping into a game.