Sam Altman presenting onstage.
Sam Altman is CEO of OpenAI.
  • OpenAI has finally launched its marketplace for AI apps.
  • The GPT Store launch gives OpenAI something that emulates Apple's App Store.
  • OpenAI and Sam Altman are looking increasingly like Apple and Steve Jobs.

OpenAI has kicked off the new year with a launch that's got it looking a whole lot like one of its Silicon Valley neighbors: Apple.

On Wednesday, the ChatGPT developer finally launched its hotly anticipated GPT Store. The store, first announced two months ago, effectively works as a marketplace for AI apps built with OpenAI's technology.