Charlie Puth performed at
Charlie Puth performed at "TikTok In The Mix" in Mesa's Sloane Park on December 10, 2023.
  • Business Insider is compiling a list of innovative music marketers that focus on social media. 
  • We want recommendations for individuals using apps like TikTok and Snapchat to promote music.
  • Please submit your nominations here or using the form below.

Social media is a pivotal piece of the music-marketing playbook in 2024.

Apps like TikTok, YouTube, and Instagram can help songs get discovered and allow up-and-coming artists to find new fans. Established artists and legacy tracks can also reemerge into the mainstream if they end up going viral on social media.