Tech Insider
TurboTax software purchase cards hanging in a display at a Costco Warehouse in Pittsburgh.
The Federal Trade Commission has ruled that TurboTax maker Intuit engaged in deceptive practices by advertising services as "free."

Gene J. Puskar/AP

  • The FTC targeted Intuit ads that claimed consumers can file taxes for free using TurboTax.
  • The FTC ruled that Intuit can't advertise free services unless all customers qualify or it clearly says who does.
  • Intuit has previously faced hefty charges over the marketing of "free" services.

U.S. regulators have barred TurboTax maker Intuit Inc. from advertising its services as "free" unless they are free for all customers, or if eligibility is clearly disclosed.

Tags
Tech, Advertising, Personal Finance, TurboTax, Intuit, FTC, tax-software, Advertising
Source
TurboTax can't keep advertising itself as 'free' when many people have to pay, …