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- Applications at the country's top schools are at a record high; acceptance rates are dropping.
- Applicants are stressed by how difficult it is to get into the top colleges. TikTok isn't helping.
- To stand out and get accepted, students are founding businesses and nonprofits.
Members of royal families and the children of presidents are counted among the discreet clientele of Christopher Rim, the founder of Command Education, a New York City college-admissions consultancy. For some parents, the cost of getting their kids into a top university knows no bounds.