AI was the talk of Davos. Here's what marketers need to know

Mon, 02/05/2024 - 16:26

(Left to Right): David Droga, CEO, Accenture Song; Jill Kramer, chief marketing & communications officer, Accenture; and Baiju Shah, chief strategy officer, Accenture Song, at Accenture's promenade in Davos.

Accenture

Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland.
Marketers will be pivotal in preparing companies to use AI effectively and responsibly.
Jill Kramer, the author, is chief marketing and communications officer at Accenture.

Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was even more relevant than usual.