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- Apple just called it quits on its secretive electric vehicle project.
- A new report claimed the company was dropping the project after 10 years.
- It's little surprise though: Apple has AI and mixed reality to tackle.
The world was quite different when Apple quietly started its electric vehicle project in 2014.
The zero-interest-rate policy (ZIRP) era was in its heyday; the iPhone 6 was fresh enough not to feel incremental to consumers, and the problems of a supply chain wrapped up in China only appeared in glimpses.