- TikTok is losing access to Universal Music Group's songs, including from artists like Taylor Swift.
- Now, TikTok is encouraging creators to post more photo content.
- It's a reminder platforms can push and pull users to make certain kinds of content using carrots and sticks.
TikTok, the platform best known as "the app where people dance around to music," is losing a lot of music and going to lose more.
But it may have a backup plan: photos!