Jordan Hart/Business Insider
- The Apple Vision Pro's $3,499 price tag may be part of the company's marketing plan.
- Some claim the headset's price is an example of Apple using 'mimetic desire' to stir up interest.
- Public figures with a Vision Pro may, in theory, inspire their followers to buy it if it's cheaper.
The Vision Pro's whopping $3,499 price tag may be part of Apple's marketing ploy to entice more customers to purchase the mixed-reality headset in the future.
At least that's what some members of the business community think.