Spotify CEO Daniel Ek (left) and podcast host Joe Rogan.
Spotify CEO Daniel Ek (left) and podcast host Joe Rogan.
  • Spotify has renewed its deal with Joe Rogan, the biggest star in podcasting.
  • The deal could be worth a reported $250 million.
  • Both Rogan and Spotify give each other things they can't get anywhere else.

Spotify spent a ton of money getting into podcasting, and then it started cutting back. But it's still going to be a major force in podcasting for years to come — because it's hanging on to Joe Rogan.