Target launches a new dollar-store-style budget brand

• Target is launching a new budget brand for clothes, electronics, beauty products, and home items.
• The range includes undergarments, toothbrushes, and dish soap. Most of the items will be under $10.
• Target execs said in November that shoppers were having to make trade-offs and cut back on discretionary spending.

Target has launched a new budget brand that will offer shoppers low-cost clothes, electronics, beauty products, and home items.

Target said on Thursday that the brand, Dealworthy, will feature nearly 400 "everyday basics," with most items under $10 and some costing less than $1.